Business Courses

Massage Business Bookkeeping
This course is an introduction to the business side of building a successful massage practice applicable for the small business owner, employee or independent contractor.

Educational Objectives
Define double entry, expenses, net income, debits, and credits.
Identify the potential problems with bookkeeping in the massage industry.
Describe how treatment records like SOAP notes can be linked to your financial records.

Degree of Difficulty
Beginner/Entry Level

Length and Price
3 CE hours for $25

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Targeted Marketing for Massage Therapists
This course will introduce you to the practice of targeted marketing, which in advertising terms is tailoring your business advertisements for a specific target audience. In this course you will learn how to advertise your massage business to specific groups of people.

Educational Objectives
Define the term Targeted Marketing as it applies to massage therapy.
List the steps necessary to identify a target group.
Identify the benefits of targeted marketing.

Degree of Difficulty
Beginner/Entry Level

Length and Price
3 CE hours for $25

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The Wellness Center Model
This course provides a practical outline for converting an existing massage business into a wellness center. The different services that can be offered and the synergistic effect of complimentary disciplines are discussed, as well as marketing and promotion.

Educational Objectives
Describe the benefits of the Wellness Center Business model.
Identify the dimensions of wellness and give an example of how a practitoner serving each one can be included in your business.
List five complimentary disciplines that can be incorporated into a wellness center.

Degree of Difficulty
Beginner/Entry Level

Length and Price
3 CE hours for $25

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Client Retention for Massage Therapists
Return clients are the mainstay of the massage business, but what keeps a client going to the same practitioner? This course covers the strategies that successful massage therapists have developed to keep their clients coming back to them.

Educational Objectives
List the Three Pillars of Client Retention.
List the most common reasons for clients to not return.
Define the term Service failure as it relates to this course.
Define the term Service recovery as it relates to this course.
List five measures that can be used to increase client retention.
Describe what omissions and mistakes practitioners make that cause clients to go elsewhere.

Degree of Difficulty
Beginner/Entry Level

Length and Price
3 CE hours for $25

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