Targeted Marketing Quiz

1) We will not send a certificate of completion or an updated transcript unless we can confirm that someone paid for this course. Please tell us who paid for it, if it was you, enter your name. If it was someone else, please enter the name of the person (or the business name) that paid for you.
2) Please enter the email address you would like us to send your certificate of completion to.
3) The NCBTMB requires that we put your home address on your transcript. Please enter it in the box below. Don't worry, we will not mail you anything or give it to anyone else.
4) Please enter your massage license number. If you do not have one, you may enter your NCBTMB certification number or just enter the number 0.
5) What is Targeted Marketing?

6) Why is Targeted Marketing a good strategy for massage therapists?

7) By focusing their resources on a certain type of customer, a massage therapist ______________________________________.

8) Target Marketing involves breaking a market into ____________ and then concentrating your marketing efforts on one or a few key segments.

9) Which of the following is NOT an example of market segmentation?

10) Age, gender, income, family composition and size, occupation, are all examples of __________________.

11) A SWOC analysis stands for Strengths, Weaknesses, Opportunities,
and _______.

12) _________________________ (also called partnership marketing) is an approach to marketing that involves multiple businesses forming a partnership to attract customers who may have an interest in what those businesses are selling or providing.

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IT WILL NOT GIVE YOU THE CERTIFICATE NOW, even if you pass. I (the approved provider) will EMAIL YOU the certificate within 24 hours after I make sure that you paid and everything looks correct.

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