Targeted Marketing Quiz Name 1) We will not send a certificate of completion or an updated transcript unless we can confirm that someone paid for this course. Please tell us who paid for it, if it was you, enter your name. If it was someone else, please enter the name of the person (or the business name) that paid for you.2) Please enter the email address you would like us to send your certificate of completion to.3) The NCBTMB requires that we put your home address on your transcript. Please enter it in the box below. Don't worry, we will not mail you anything or give it to anyone else.4) Please enter your massage license number. If you do not have one, you may enter your NCBTMB certification number or just enter the number 0.5) What is Targeted Marketing? Targeted Marketing is marketing a specific product toward a specific type of customer, a “target customer”. Targeted Marketing is marketing as many different products to the public as possible. Targeted Marketing is marketing a specific product to as many people as possible.Hint6) Why is Targeted Marketing a good strategy for massage therapists? Many massage businesses have limited advertising funds. Massage therapists have many opportunities to specialize. Massage isn't for everyone, so you should look for people that enjoy it. All of the above.Hint7) By focusing their resources on a certain type of customer, a massage therapist ______________________________________. avertise to more people. can carve out their own market niche can afford to pay someone else to advertise for them.Hint8) Target Marketing involves breaking a market into ____________ and then concentrating your marketing efforts on one or a few key segments. segments numbers graphsHint9) Which of the following is NOT an example of market segmentation? Demographic segmentation Geographic segmentation Ideographic segmentation Psychographic segmentation Hint10) Age, gender, income, family composition and size, occupation, are all examples of __________________. Psychographics Demographics InfographicsHint11) A SWOC analysis stands for Strengths, Weaknesses, Opportunities, and _______. Cash Clients CompetitionHint12) _________________________ (also called partnership marketing) is an approach to marketing that involves multiple businesses forming a partnership to attract customers who may have an interest in what those businesses are selling or providing. Affinity marketing Propsector marketing Defender marketingHintPLEASE READ Click the "Grade my quiz!" button below to get your result. If you passed it will say "You have passed". If you did not pass it will say "You did not pass" and then you can take the quiz again by hitting the back button on your browser. IT WILL NOT GIVE YOU THE CERTIFICATE NOW, even if you pass. I (the approved provider) will EMAIL YOU the certificate within 24 hours after I make sure that you paid and everything looks correct. PLEASE BE PATIENT. "Click Grade my quiz!" Once and give it a moment to produce results.
