Ethics in Massage Marketing

INSTRUCTIONS
This page is the quiz for your continuing education course. Please answer all of the questions below then click the “Grade my quiz” button at the bottom of the page. If you are stuck, use the “Hint” link that appears under the question.

You must score 75% or higher to pass. The quiz is a pass/fail matrix and it stops counting points once you reach the passing threshold of 75% so the only score you will receive will be PASS or FAIL. It will tell you which ones you missed, however, so you can try again if you fail.

IMPORTANT NOTE
If you click “Grade my quiz” and nothing happens it is because you missed a question. The Quiz will not submit unless EVERY question is answered, including the five at the top that collect the student information.

Good luck!

1. Student name (as you would have it on your certificate/transcript):
2. We will not send a certificate of completion or an updated transcript unless we can confirm that someone paid for this course. Please tell us who paid for it, if it was you, enter your name. If it was someone else, please enter the name of the person (or the business name) that paid for you.
3. Please enter the email address you would like us to send your certificate of completion to.
4. Your complete physical address (Street, City, State, Zip Code). This is a requirement of the NCBTMB for your transcript. We will not mail you anything or share the address with anyone. This can be a business address or PO Box.
5. Please enter your massage license number. If you do not have one, you may enter your NCBTMB certification number or just enter the number 0.
6. The content of your marketing material refers to the _______________ you use.
7. Tantric Massage, Lingam Massage, Yoni Massage, Manual-release, and Full-release are all terms that are synonymous with ____________.
8. What is an alternative to a neon sign that works at night?
9. People that are suffering from chronic pain have impaired judgment-they want to believe they can be healed. They are also predisposed to believing us because of our education, and the _________________.
10. What is meant by the term “snake oil”?
11. A ____________occurs when a treatment or medication with no therapeutic value is administered to a patient and the patient's symptoms improve.
12. Why are alternative medicines called “alternative” medicines?
13. ________ refers to a type of marketing involving the cooperative efforts of a for profit business and a non-profit organization for mutual benefit.
14. ___________is a form of proximity marketing.
15. _________________ refers to advertising on consumer generated media.
16. __________ is any marketing that involves the creation and sharing of
media and publishing content in order to acquire and retain customers.
17. ____________ is a specialized form of customer service in which businesses focus on what is best for the customer.
18. __________is the customization of products or services through personal interaction between a company and the customer.
19. ______________ recognizes the influence of cultural programming and acknowledges that different consumer groups have life experiences in different cultural and social settings.
20. _________ is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it.

PLEASE READ
Click the "Grade my quiz!" button below to get your result. If you passed it will say "You have passed". If you did not pass it will say "You did not pass" and then you can take the quiz again by hitting the back button on your browser.

IT WILL NOT GIVE YOU THE CERTIFICATE NOW, even if you pass. I (the approved provider) will EMAIL YOU the certificate within 24 hours after I make sure that you paid and everything looks correct.

PLEASE BE PATIENT. "Click Grade my quiz!" Once and give it a moment to produce results.

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