Targeted Marketing Quiz

INSTRUCTIONS
This page is the quiz for your continuing education course. Please answer all of the questions below then click the “Grade my quiz” button at the bottom of the page. If you are stuck, use the “Hint” link that appears under the question.

You must score 75% or higher to pass. The quiz is a pass/fail matrix and it stops counting points once you reach the passing threshold of 75% so the only score you will receive will be PASS or FAIL. It will tell you which ones you missed, however, so you can try again if you fail.

IMPORTANT NOTE
If you click “Grade my quiz” and nothing happens it is because you missed a question. The Quiz will not submit unless EVERY question is answered, including the five at the top that collect the student information.

Good luck!

1. Student name (as you would have it on your certificate/transcript):
2. We will not send a certificate of completion or an updated transcript unless we can confirm that someone paid for this course. Please tell us who paid for it, if it was you, enter your name. If it was someone else, please enter the name of the person (or the business name) that paid for you.
3. Please enter the email address you would like us to send your certificate of completion to.
4. Your complete physical address (Street, City, State, Zip Code). This is a requirement of the NCBTMB for your transcript. We will not mail you anything or share the address with anyone. This can be a business address or PO Box.
5. Please enter your massage license number. If you do not have one, you may enter your NCBTMB certification number or just enter the number 0.
6. What is Targeted Marketing?
7. Why is Targeted Marketing a good strategy for massage therapists?
8. By focusing their resources on a certain type of customer, a massage therapist ______________________________________.
9. Target Marketing involves breaking a market into ____________ and then concentrating your marketing efforts on one or a few key segments.
10. Which of the following is NOT an example of market segmentation?
11. Age, gender, income, family composition and size, occupation, are all examples of __________________.
12. A SWOC analysis stands for Strengths, Weaknesses, Opportunities,
and _______.
13. _________________________ (also called partnership marketing) is an approach to marketing that involves multiple businesses forming a partnership to attract customers who may have an interest in what those businesses are selling or providing.
14. ________ are rated according to their marketing assertiveness, their risk propensity, financial leverage, product innovation, speed of decision making, amongst others.
15. This strategy typically involves active programs to expand into new markets and stimulate new opportunities.
16. This marketing strategy involves finding, and maintaining a secure and relatively stable market.
17. _________ is marketing activity undertaken by more than one entity, jointly to promote and sell a concept, product or service which has benefit to all the involved parties.
18. _______is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.
19. ________ is a type of advertising in which businesses write short articles about themselves, their company or their field of expertise as a marketing strategy.
20. ________________is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products.

PLEASE READ
Click the "Grade my quiz!" button below to get your result. If you passed it will say "You have passed". If you did not pass it will say "You did not pass" and then you can take the quiz again by hitting the back button on your browser.

IT WILL NOT GIVE YOU THE CERTIFICATE NOW, even if you pass. I (the approved provider) will EMAIL YOU the certificate within 24 hours after I make sure that you paid and everything looks correct.

PLEASE BE PATIENT. "Click Grade my quiz!" Once and give it a moment to produce results.